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This is in house
I believe Metropolitan Transportation Authority (MTA) in New York City works with Outfront Media to manage and sell advertising space in subway stations. Not sure about the inner workings though. Following!
it’s just a media buy thing, and we rarely have control over that. i’ve had OOH campaigns run in new york a few times despite never working there. if you work on campaigns with OOH, i feel like it will eventually happen. probably a better shot if brand is tech / has a younger demographic like oatly.
Got ya!