Honestly, subway ads were my first nudge at wanting to be in advertising, specifically copywriting. The funny thing is, in 6 years of working as one, I've never written an ad that ended up in subway stations. Sorry if this comes off as a stupid question, but what agency in NY is responsible for these? Or is it about working for brands that want to advertise in subways?

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I believe Metropolitan Transportation Authority (MTA) in New York City works with Outfront Media to manage and sell advertising space in subway stations. Not sure about the inner workings though. Following!

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it’s just a media buy thing, and we rarely have control over that. i’ve had OOH campaigns run in new york a few times despite never working there. if you work on campaigns with OOH, i feel like it will eventually happen. probably a better shot if brand is tech / has a younger demographic like oatly.

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Got ya!

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Additional Posts in Copywriters

When non-ad ppl ask you what do you do? In terms of title; do you tell them “copywriter”? Or immediately assume they dont know and might confuse it with copyright infringement, and just end up telling them that you’re a writer or a creative director, and skip the hassle

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I keep getting recruiters asking to apply for new roles, which is what I thought I wanted because I’m not growing at my agency. But I’m so fatigued I don’t even know if I want to stay in advertising. Have y’all left or took a break to do something different? What did you do?

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Hope this helps!
Link:https://mailchi.mp/69d207801f23/freelancewritingjobs

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What about using 3 one-word sentences as a slogan? I feel like it’s super played out, but I get suggestions for it all the time. Can’t we do better than mashing together words from the crestive brief?

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Am I particularly uptight, or is writing meant to be done alone, without a partner talking to you? With past partners, we chat through script notes and then I go off to execute. Current partner likes to sit and chat as I write. To me, writing is crafting a conversation. So I can’t talk to you and simultaneously talk to this audience. Of course I can just say “I’m gonna go write.” But since we’re both CD level, I’m like…is this his first rodeo? Maybe other writers are different though.

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Any copywriters (in branding/otherwise) currently report to a strategist instead of a CD? Trying to have an open mind about them approving copy without judgement but it’s like pulling teeth for me.

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Pivoting from copywriting to _____? Interested to hear from copywriters who are either considering or have already transitioned into a totally different or somewhat similar creative role.

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RANT: People re-writing a cw’s stuff has always been painful. These days it’s far more common than when I started. It’d be one thing if they upgraded the work. If I learned from it. If I genuinely seethed with envy over their wit w/that perfectly placed semi-colon. People can’t re-art direct stuff bc they don’t know the programs so they ask the ADs for changes. Word and a keyboard made everyone think they can write. Which they can’t. Google Slides is Google slip ‘n slide into (bad ref. here.)

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