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Your goal is to make an authentic connection with whoever you’re interviewing with. 90% of an interview is actually “can I actually see working with this person day in and day out?” You need them to like you. Be personable and not robotic. Show passion and a genuine enjoyment for the work.
The other piece of advice I’d give is you need to make it your mission to really understand what they are looking for. It most likely isn’t what is posted.
Pro
you nailed it- i find that what they're looking for is rarely on the job posting. Not sure why they do this!
I look for someone who knows their stuff, but that's the baseline. If they seem naturally curious, that's a positive. It always seems frivolous somehow to say personality matters, but of course it does. If we're going to be working with someone they have to fit in with the team. They needn't be overly gregarious, but an oddball or lone wolf won't be a good fit.
Pro
thanks for your input!