How do you explain your job to people? Every time I say I'm a copywriter I'm met with confusion, mostly because they think I'm saying 'copyright-er'. Then I go ahead and explain that I write ads and for social media but they still seem lost. What is your go-to descriptor of your job?

like
Posting as :
works at
You are currently posting as works at

I just say I write ads

like

“I’m a writer for an ad agency”

like

I tell them I cry for a living. Writing ads is just one of my job requirements

likefunny

What is this, 1948?

likefunny

I make people buy things they don’t need, with money they don’t have, to impress people they don’t like.

likefunny

Billboards and commercials 🥸

like

"i write commercials" and then im done
doesn't even matter if a third of the job is social media stuff

like

Been doing this for decades and that happens nearly every time I say I’m a copywriter. I usually say I work in digital marketing as a writer

I just say "marketing" and they go "ooooooh"

I write stuff

Would you say marketing or JOURNALISM is better? Which one would you choose?

Journalists aren't copywriters. Their job is to share news and information. The purpose of their writing does not involve marketing. Journalists are reporters.

like

That's because they associate the term with copyright, which is legal protection for work. I say I'm a Marketing Copywriter. That clarifies any ambiguity.

Just say you are a writer. No one outside of advertising cares or knows…

Not this. That’s always followed up with sincere interest and an “oh cool what do you write” and then you tell them it’s marketing and they’re like “oh ok”

Related Posts

Self-care tip: Make it a point to discover (then share with your people) your LIFESAVERS.

Lifesaver: preferred item which has unique powers of improving your mood.

“My lifesaver is Milo’s Sweet Tea. When I am in “the trenches”, or the world is on fire, or the ship is sinking with me on it, give me a Milo’s Sweet Tea. I will then be able to survive!”

Common lifesavers:
• snacks (snickers)
• drinks (Sweet Tea)
• songs/bands (Kokomo)
• pop culture references (Ron Swanson quotes)

What are yours?

Post Photo
like

Looking to buy from retiring advisor in Indianapolis.

What are your thoughts about putting an explanation for the current gap (as in, I haven’t been working for several months) on your resume, LinkedIn profile or cover letter? If you think it should be included in one of these places, how would you do it?

like

So I’ve taught middle school and now I’m thinking I want to make the switch to high school. Those that have gone from middle to high school, how has that change been for you? Especially those in Alabama, did you have get additional certification? My license says 4-8 math, algebra and geometry

like

Is it easy to transfer within Accenture, e.g. if you wanted to leave CEO & ES for another area?

like

Following open position in Siemens Pune location:

1)C# .NET 3-5 YOE

2)Nodejs Developer(2-4 Years)

3)Azure DevOps Lead (Infra) 7-9 years

4)Software Developer Engineer(C#.Net) 3-5 Years

5)Java Backend Developer (2-4 Years)

6)C# Developer(2 to 5 Years)

7)Software Developer Engineer-Java 3-6 years

8)Angular Full stack Developer(2-5 Years)

9)UI Software Architect 10+years

10)Cybersecurity Professional 4-5 years & 7+

11) DevOps Engineer 2-5 years

12)Mobile App Developer 3-6 years

like

Hi to everyone, I am looking for a referral in MBB for wealth management or PE teams, is there anyone that can help me? I am currently enrolled in CFA lvl. I and have 4 yrs of IT strategy consulting experience.

like

Hi fishes,
Wanted to know the CTC band for 6.5 years exp and role of 'Software Engineer-UI-JL3' in India.
Thanks.

Terrifying scope of Capitol attack becoming clearer as Washington locks down for Biden's inauguration

like

All you first person shooter players should feel good today. Prosecutors hopefully have gotten the message that bringing ones call of duty playing into a murder trial is incredibly ridiculous.

like

Recent PhD in life science looking to get into biotech VC. Can’t find much information on applying for these roles. I’ve heard that it’s not uncommon to go in without business/finance experience, but is it actually rare?

like

Anyone know of any VC funds hiring analysts or associates in Europe region - preferably UK/Nordic/Netherland countries.

like

I've noticed that my coworkers tend to work more on their own than with others, even when they're all in the office. Is this normal? I feel like it would be helpful for everyone to talk about their projects more often—I mean, what if someone else has solved the same problem you're trying to solve already?

like

Does anyone tip their uber drivers when taking rides for work now?

like

Hi Fishes, How is Senior Consultant for 7.5 Yoe in EY India, Service Line - Business Consulting PI . And how much ( percentage) annual bonus they usually give? EY KPMG PwC Deloitte

like

Salary of Associate Director- Procurement & SCM in OLA Mobility ?

like

What are the best exits from risk assurance? Is it possible to lateral into tech or no?

like

Besides salary is there any additional bonuses, stock options, etc to expect as you advance to SVP and EVP?

like

At what point in your careers did you know you wanted to gun for PPMD? Any point wherein you doubted yourself?

like

For 15.5 YOE, on Cloud platforms, what band and salary should be offered by tech mahindra..CCTC is 17 lacs.Offfer I already have for 34 lacs.

Additional Posts in Copywriters

Would any of you goofballs want to join an informal drinking group for copywriters who write non-advertising stuff like fiction, non-fiction, comedy, plays, poetry or whatever?

like

What about using 3 one-word sentences as a slogan? I feel like it’s super played out, but I get suggestions for it all the time. Can’t we do better than mashing together words from the crestive brief?

like

How common is it for writers to go to the video shoot they co-wrote? If they aren’t invited, and the CDs go instead, is that a leadership perk or an insult?

like

Just had to go to thesaurus dot com to look up synonyms for “exciting”. I think I need a vacation….

likefunny

Would you apply to this COPYWRITER job even if you don’t have any of these skills? Ps they have lots of other requirements too

Post Photo
likefunny

I keep getting recruiters asking to apply for new roles, which is what I thought I wanted because I’m not growing at my agency. But I’m so fatigued I don’t even know if I want to stay in advertising. Have y’all left or took a break to do something different? What did you do?

like

I don't know if this is a recent change but I’m seeing postings for junior copywriter/community manager roles. Have these roles always been attached or posted at a junior level? Is this merged role worth considering as someone young in the industry with more traditional intern and freelance copy experience.

like

If you are approached for copy position with a company called LadyBoss... RUN! I don’t know racket they’re running but they set up a video conf with a bunch of copywriters interviewing simultaneously.

likefunny

Conceptually, is it typical for copywriters to bring far more ideas to the table than their AD partner?

likesmart

Note to writers: the phrases are “centers/ centered on” and “revolves around.”
You cannot “center around” something.

Post Photo
likesmartfunny

Please help! I'm looking for writing terminology. At our agency, we are getting more into creative writing vs ... executional writing? Please help me find the right term. Creative means developing the big idea (concepting), writing scripts and headlines with flair, etc.) for an awareness "hook" and then the other camp, which includes brochures, one pagers, banner ads, sales sheets.

What should we call the other type of writing? (Cont in comments)

like

Spec Ad: Olympia Beer
Slogan: Powered by Mystic Clearwater
Headline: It’s the Water. What is the Water?

Post Photo
like

RANT: People re-writing a cw’s stuff has always been painful. These days it’s far more common than when I started. It’d be one thing if they upgraded the work. If I learned from it. If I genuinely seethed with envy over their wit w/that perfectly placed semi-colon. People can’t re-art direct stuff bc they don’t know the programs so they ask the ADs for changes. Word and a keyboard made everyone think they can write. Which they can’t. Google Slides is Google slip ‘n slide into (bad ref. here.)

like

Is it better to be at a small shop and crank out work for smaller clients in your first year or be at a big name shop and maybe make nothing? Deciding on an offer...

like

Have too much on your desk? Maybe one of those briefs is a bit boring?
Send it my way, I'm here to flex my copy muscles for you.

All I ask is you give me feedback when I send it back.

like

Thoughts about going back and forth between agency and in-house? Is it a good/bad idea? Is it even possible?

like

Trying to break into advertising, specifically copywriting.

Are there any programs, schools, or courses that I can complete online while also working full time? Thanks!

like

Am I particularly uptight, or is writing meant to be done alone, without a partner talking to you? With past partners, we chat through script notes and then I go off to execute. Current partner likes to sit and chat as I write. To me, writing is crafting a conversation. So I can’t talk to you and simultaneously talk to this audience. Of course I can just say “I’m gonna go write.” But since we’re both CD level, I’m like…is this his first rodeo? Maybe other writers are different though.

likehelpful

Is it a red flag to interview with a potential new agency that I'd have to move to a different state for and they never give you a chance to ask any questions or fly you out to meet in person?

likefunny

When non-ad ppl ask you what do you do? In terms of title; do you tell them “copywriter”? Or immediately assume they dont know and might confuse it with copyright infringement, and just end up telling them that you’re a writer or a creative director, and skip the hassle

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal