How do you like to order the projects in your portfolio? Favorite to least favorite? Or is there a more strategic way to go about it (e.g., leading with all your award-winning work)?

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Famous, award-winning, most loved, in that order.IMO. Also, less is more, and age of work doesn’t matter if it’s good (and it isn’t all old) . Show me the hits.

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Lead with your best, follow with your favorite, show scale and range in the middle, end with what you want to do more of.

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I’m honestly trying to figure that out, and I’m happy to hear from other people. Right now I have:
#1 Super Bowl campaign for current client, not the best but it’s still a SB campaign
#2 Award-winning OOH campaign for an NGO
#3 TV campaign I still really like - might be my favourite campaign but I made this 6 years ago lol
#4 Art direction-intensive OOH campaign for current client
#5-#9 assortment of campaigns that are either fun or very nicely art directed. I think at this point the order of these ones is not super important
#10 dumb little radio spot I really enjoyed making for a current client

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CDs rarely look past your top 2 so make sure they’re your best — and that it’s easy to quickly gather the quality of the rest of your work from your main/about me pages.

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I’m a dumb junior so grain of salt here, make sure whatever you have at the bottom isn’t bad. Let’s say it’s 5-10 campaigns, I always look at the first two and the last piece. I’ve heard others do this as well. I question creatives that think bad work is book worthy, even if buried at the bottom.

Best (and most recent - they kind of go hand-in-hand), to the work that the next piece I add will kick out.

My top 3-4 projects are always a mix of my favorite pieces and my most recently added pieces.

I sometimes order based on who might be actively looking at it like RIGHT NOW, as in, if I know a recruiter needing help on a specific brand or category (sports eg) is looking/has asked for my link, I’ll front load with more sports/athlete related work (but also sprinkle in my best regardless of category)

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