How easily can someone with Salesforce functional (non technical) experience transfer into a product or digital centric role?

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It's not too hard if you tailor your resume to the duties of the job descriptions you are going for.

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It would probably be easier if you made the transition internally. Especially if you don't have any direct experience.

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I think that depends on your skill in these new roles. Can you prove that you know what you're doing?

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Yes I have rollout experience and accomplishments across different lines of business, and have been responsible for vendors delivering on application configuration, integration build and change management. I wonder how I can translate this into relevant product / digital skills and stand out from the high number of qualified candidates in this market

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