How important do you think traceability is with food products? Do you think it really makes a difference on purchasing?

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Traceability is absolutely imperative from a Quality assurance and food safety standpoint. Businesses that have strong QA are able to identify and contain food safety issues fast. Those that don’t end up in the news and can cost the business it’s reputation (Blue Bell ice cream, Chipotle, Peter Pan peanut butter)

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Ummmm, very important. You need traceability especially if you need top recall an item.

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Funny, I just watched a trade group webinar about this a minute ago. If you can’t trace it, you can’t recall it. I’m in food safety QA for imports.

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