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We glance through them to get a general feeling for the person’s command of English, see if they name drop anyone they networked with, and see if they included any BS in there (once saw a letter that started with a quote smh). I would say I spend 10-20s looking at them and usually look at the resume first before the letter.
For McK u don't need it. The rest I think still asking for that
Rising Star
From what I’m told by recruiters (both personal and co-workers) it’s a plus.
If you’re comparing 2 candidates the one with appears they want it more because they took the time to create one.
It shows some extra effort and interest, but I rarely see them anymore.
It can’t hurt but I wouldn’t put a ton of time into it. For smaller boutique firms it probably holds a lot more weight.