How important is it to make sure the client is having fun during a presentation? I feel like I noticed a night and day difference from when I used to let my bosses talk a lot and I’d just present the work to now where I talk a lot about the work, how much I ‘love’ certain ideas and things about them (this is usually all a lie), cracking jokes and making them laugh, overall just being really playful.

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It can be akin to theater so sounds like you're becoming a strong presenter

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Many clients are miserable, allergic to playfulness or feel they’re not allowed to have fun, but that doesn’t mean we can’t!

Agency presentations and meetings should be the most uplifting part of their day 💫

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It’s about building relationships with them.

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You’re doing the right thing, a little humor is a great way to get everyone’s guard down a bit.

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Make them want to work with u bc your fun AND smart. Make em laugh all day, but if you’re not making them look good for their bosses, it doesn’t matter.

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Being a good presenter is half the battle. Now if only clients wouldn’t second screen/get distracted.

The biggest lesson in deck making is LESS WORDS MORE VISUAL. If you aren’t having fun and believing in the work, why should the client?

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I think it’s important but more important for them to understand the ideas and how they work. Many clients can’t work that out for themselves so they don’t know how to give feedback or choose the stronger ideas - you have to help them

Most clients look forward to creative presentations—it's the highlight of their otherwise boring day. You need to keep those presentations, light, fun and entertaining. Make the most of it. Sounds like you're already doing that. Keep It up!

It’s extremely important. It’s pretty much the whole thing.

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