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That depends on the business model, not to mention the product. If it's an ecommerce play, you may have money coming in right away. If you're manufacturing something, that's obviously not going to be the case. So far as a precaution, I suppose you can try to do some testing before making a full commitment. But, again, whether that's feasible would depend on the business model. It may take a year or more before you have a good handle on how successful the business is.