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It's basically your annual salary with the zeros knocked off.
For example, if the going salary for an AD in your market is 100K/year. Your hourly would be $100/hr. Times that by 8 for your daily. So $800/day is your date rate.
Might seem like a lot but keep in mind you're paying for your own unemployment, sick leave, vacation pay, taxes, etc.
NY senior creative typically 1,000 - 1,200/day.
Can be more or less depending on how desperate you or the agency is.
Source: been a Sr./ACD freelance CW the last four years.
As ACD in ny I ask $150. That might even be low.
This was ask before, and I said $2k. But it was laughed at. I guess it purely depends on your book.
I’m in LA. I usually ask for $175/hr or $1k/day. I do the hourly for an existing client who lets me be flexible with my time.
Wow, I made a mistake. I have never done freelance work, and I said $75/hr
WHAT! Account coordinators get billed out at a higher rate, and even then…
Nothing less than $100, or you’re doing charity.
Does it make a difference if it is W2?
A W2 is good because you are paying into unemployment benefits if you are there for two consecutive quarters. Saved my ass during Covid layoffs.
I just saw a LinkedIn post for a freelance ACD position at Razorfish, paying $80 to $88 hourly!