Related Posts
Does anyone have experience with Ben Glass’s “Great Legal Marketing” programs? https://greatlegalmarketing.com
I ordered a free “starter kit” from his company and received a decent-sized box with some books and audio CD’s. Haven’t listened to the CD’s yet, but the books aren’t bad, with plenty of practical advice.
Now he’s running a promotion where you can get two months of his basic-level course for just $19.95 to cover the cost of shipping. It seems that Ben is one of the better-regarded legal marketing “gurus” out there.
More Posts
Additional Posts in Consulting
Market brand/perception of EY-P TS&E?
Lmao Oliver Wyman what is this
Oliver Wyman

Were you pr(o)du(c)tive today?

Take a look at david aaker’s work on brand architecture. It’s a strategic exercise in which you assess what is the parent company’s business strategy, and then build the architecture based on that strategy. If the sub-brand doesn’t directly support that strategy then it’s probably not worth spending the marketing dollars to keep its external facing brand alive - it could be folded into another more purposeful sub-brand. Let’s say for example parent company is all about selling affordable home goods, then each sub-brand should be a derivative of that in some way, eg affordable furniture company, affordable kitchenware company, etc. be suspicious of any branding that deviates from supporting the masterbrand
How brands grow by Byron Sharp
I wonder why I'm not thrown into a project like this.. Positioning (the battle for your mind) - about marketing positioning and messaging. The different sub brands, do they have the same brand positioning? If not, I don't think we can expect the same messaging.