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I am working as data engineer at Accenture with 2 YOE with ctc of 11LPA. After clearing all the technical rounds at Impetus technologies, tomorrow I have my HR discussion. She told she can't give more than 16 LPA. What should i do? How much should i ask? I am expecting somewhere around 19-20 LPA. Can anyone pls help. Accenture Impetus technologies inc
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Take a look at david aaker’s work on brand architecture. It’s a strategic exercise in which you assess what is the parent company’s business strategy, and then build the architecture based on that strategy. If the sub-brand doesn’t directly support that strategy then it’s probably not worth spending the marketing dollars to keep its external facing brand alive - it could be folded into another more purposeful sub-brand. Let’s say for example parent company is all about selling affordable home goods, then each sub-brand should be a derivative of that in some way, eg affordable furniture company, affordable kitchenware company, etc. be suspicious of any branding that deviates from supporting the masterbrand
I see this is 4 year old, but for future readers. My top branding books on brand architecture would be 1) Al Ries & Jack Trout's book Positioning. 2) Brand Positioning with Power is a new take on #1. 3) Strategic Brand Management by Kevin Keller. I've been a brand positioning strategist for 30 years. I have a ton of content on the topic of strategic brand positioning on my blog and socials: http://startsomeshift.com/blog
How brands grow by Byron Sharp
I wonder why I'm not thrown into a project like this.. Positioning (the battle for your mind) - about marketing positioning and messaging. The different sub brands, do they have the same brand positioning? If not, I don't think we can expect the same messaging.