How much should a brand strategist with 15 YOE be making in NY/LA/SF? And what level “should” they be at

like
Posting as :
works at
You are currently posting as works at

VP/SVP 250-320k some agencies give higher titles like Head of Strategy.

IMO the industry is flooded with what I call baby managers. People with titles and not enough experience.

likeupliftingsmart

VP range is more like 200-230ish. I made 215k in a NY VP role. You’d need to be an SVP or higher to make 250k+ at most agencies.

You should be a GSD on 230-270, or an ESD on 300+.

like

Just an alt POV: yeah, the above are correct if your goal is to climb quickly, increase your salary and dedicate MOST of your life to work. You’ll politic, win and lose accounts and pitches, hire and fire people (probably be hired and fired once or twice yourself), spend way more than 40 hours a week working….all before you hit 40. On the other hand….almost all of us have to work until we’re 65. This is a young person’s industry and there’s only so many spots at the top - getting them is tough - keeping them is even harder. Just something to be said for a slow burn and maybe even letting yourself pause at each step a little longer than you “should”

like

These comments are a little delulu. Few agencies are eager to higher super senior expensive talent right now. I’m at a similar level of experience and I’m in an SD role, having been in more senior roles before. The market is a disaster. It’s a huge win if you can score anything Director+ at a reputable agency right now. I’d say Director seems to be in the 160-190 range

Yep. That’s exactly what the market is like right now.

like

Related Posts

Departing TPA today with a tropical storm on the way...

Post Photo
like

She’s a real bugger...

Post Photo
like

Hi,

Is anyone facing same situation?

Post Photo
like

Has anyone ran a migration / conversion from SAP Simple Finance 1503 to S4 1809? Technical conversion only. Can you share approximate timeline and any learnings?

Droga layoffs 7% of staff in US. So much for the Accenture buyout.

like

FRM 🐠, what is the best study materials for the exam?

like

Senior 🐟, do you ever meet junior people (entry level- Senior) and get the feeling that s/he have a future in Senior Leadership? Curious if there are observable traits early on or if it's only clear

like

I was in O&G in late 2014 when the oil price also sh*t the bed (from an even higher level). Feel bad for those guys. The Saudi moves suggest the price won’t rebound soon.

like

What are some of the best consulting firms for a software engineer? Is MBB still considered elite in this area too?

like

Anyone have info on MBB/Strategy& supply chain consulting? Group size, actively hiring, common backgrounds (MBA/certifications required/helpful?), project types, & interview prep tips? Looking to enter as an experienced hire. Currently a procurement financial analyst and just passed my CSCP certification. Ex-big4.

Thanks!

like

Hi everyone
After hearing all bad reviews about ps I finally have no option left but to join the organization. Any tips how to survive their, how to manage the poor wlb?

like

Currently iam working as a Senior analyst in operations. However, is it good to go for Data analytics rather than continuing in the same Supply Chain field?

like

Anyone wants to be referred for roles at Avanade , send me the job link and resume.

like

Can someone refer for PWC, Deloitte, or KPMG for any tax opportunities, I have about 2 years experience in Individual tax. Didn’t mention EY because they don’t have an office by me. Thanks in Advance!

like

Interviewing for BIOLIFE today and looking to gain insight from anyone who works for the company.

Hello! I am a recent graduate of a medical billing and coding program and I’ m finding it really difficult to get a job because most employers are looking for someone with at least 3 years experience. How do I get my foot in the door with no real time experience?

like

Any folks in this bowl have an Adobe Experience Manager certification? Worthwhile?

Hey Guys, I am a data science associate at ZS. Let me know if anyone wants a referral in any of the below profiles. 😊

Post Photo
like

Has anyone gone to HR due to an unprofessional manager? What was the situation and what did HR actually do?

likehelpfulsmartfunny

Any MNCs hire me If I performed well in every phases of the interview and I have 2 backpapers in my B.Tech degree course??

like

Additional Posts in Strategy & Planning

Developing an outbound marketing strategy for product marketing teams. Best ESPs specifically for outbound emails? Currently used HubSpot for inbound.

like

Brand planners, how much time do you typically get when you’re on a new account writing a brief for a new integrated campaign? Do you find yourself having to negotiate/push back with account folks so you have the time to do it properly? Curious with shortening timelines these days how long you all have to think about a brand brief.

like

Start as a copywriter - learn the briefs -- the why behind the what -- and you'll make an easy switch to strategy

like

At what point do you feel it is necessary to trademark a product or new tagline?

like

Amazon should act as Santa during the holidays and deliver one gift fully wrapped from your wish list for free every year to everyone with Prime just to say thank you for choosing us. Bad idea or good

like

In general? Or advertising

Anyone have any killer quotes / resources / thoughts for framing the role of a creative brief to a client who has a tendency to get lost in details and soften language?

like

Planning director vs strategy director. Whats the diff? Is there a diff?

I feel like a planning director wouldnt know how to manage digital strgy while a strgy dir would be much more well rounded

like

You're seen as a"job hopper" and decide no matter what, you're committing to this new job for at least two years. feeling super dedicated no matter what. Then they start making you do illegal sht.

like

People of Minneapolis: how much do strategists make at your agencies?
I am looking to make sure I know my worth and would love to understand the market standard.

like

Has anyone ever worked with Mark Pollard or Julian Cole? Are they as great as they seem?

likefunny

What’s a good amount of time to be at the senior planner level?

likehelpful

Any digital engagement strategists on here with app experience? I'm looking for some temp-to-perm candidates. DM me.

like

What are resources to become a better strategist?

like

Any recommendations for companies to create personas? Are there new technologies to get interesting findings about concerns, aspirations, goals?

like

What have you found most helpful in training up a very green junior brand planner or junior strategist? Any particular trainings or resources that are great at teaching foundational skills? I’ll be pulling them into projects and teaching through doing but I need some assistance in building up their core skills/training the strategy muscle.

like

How far into implementation and execution do you get as a strategist (and what's your specialty). I notice social strategist tend to get way more into the executional portion, even writing copy etc. whereas brand strategy tends to roll off once the briefing process is done. Does brand strategy ever go on shoots or vendor/production meeting and are they responsible for it? Just had an unclear moment where it seemed like I was expected to vet production partners and I didn't realize I should've .

like

Top agencies to complete an internship in Detroit area?

Potential employer wants to me to write a POV for a brand, is there a specific framework you’d use or specific length?

like

Anyone know of a great freelance sales person in the F&B trade space?

Post Photo
like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal