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Which house are you choosing? 😎
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Depends what the honest answer is. If it's "my boss is a huge douche" then it's better to go with "looking for more opportunities to grow and different experience" or some shit. But I left once because I couldn't stand the company culture and I was very direct and said it was a "poor culture fit". Basically, if you think you'll get blacklisted from ever working there again by telling the truth, then don't tell the truth.
@Strategy Planner - what’s the point for being negative here to a peer? I’m senior because of the work I do. I value honesty and want to learn from others’ experience. That’s why I posted this question here.
I’ve been helping clients do this. I’d love to own it for a company or brand. It’s very different - they know this
I think anytime you’re interviewing it’s a bad idea to give a negative answer when asked why you’re leaving - nobody wants to question if you’re going to say negative things about them the next time around.
That said, I did this recently and I think i was able to turn it into a positive (it’s also the truth, which maybe helped): I want to be part of an aggressively passionate team where we’re all working towards a common goal and feel strongly about the work we’re doing. Everyone knows agency life can be a bummer where you end up spitting out shitty pieces of work that don’t make sense, just because the client demanded it. It’s not a dig at your agency, it’s just how it is sometimes.
All of this to say, I think you should consider why you really are leaving the agency and go with that. But preferably worded in a way that puts a positive spin on your outlook.
I always said something about how the client-agency relationship was in a bad place, and how I wanted to work closer to the decision makers. Not positive per se, but it makes it sound like you’re running towards something instead of just away from agencies.
The truth is that I just think ad agencies are obsolete and suck.
Say you want more influence over the things that really matter to the business and that you find that an agency has too limited and insular view that is frustrating to you
Sorry, read this as what to say at an exit interview. But general concept still applies. Don't sound like a petty brat and go with growth and opportunity earnings.
Easy. “Looking for a new challenge...etc"