How would you describe your writing voice when a CD asks about it in an interview?

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It’s whatever is a fit for the brand you’re working on that day.

likehelpful

That’s an advertiser’s answer, not a writer’s. You need to be versatile, obviously, but that’s a low-hanging-fruit answer. Your writing style tells more about you beyond the page. I can see sales people in here, and then I see sales people who are writers at heart.

I assume the CDs not asking if you can write in different brand voices. If you're a copywriter, that should be a given. And every answer would be the same, as others have said above.

Obviously touch on that you're adaptable, but all else being equal, is there a voice that comes naturally to you? A voice that you enjoy writing in? Do your ideas tend to look like they came from a certain voice? Are you irreverent? Funny? Emotive? Poetic? To the point?

What's your voice?

likehelpful

Exactly! Copywriters should be able to write to anything, but your voice says so much more about who you are and if you’re truly a writer who’s in advertising or a sales person pretending to be a writer.

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Chameleon.

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Talk about your versatility and ability to adapt and switch between voices/personality.

likehelpful

“Flexible and adaptive. The important thing is having more than one voice, so it can be the one you need that day.”

(If true about you) I promise this will go over very well.

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nicest thing my manager said about me in a review: "swiss army knife creative that can adapt to any brand tone and voice quickly."

you can use that one.

likeuplifting

I don’t know, I don’t want to be a chameleon. I want to make the kind of work I like and I want to work on brands that feel similarly. Every job isn’t a good fit, and I’m ok with that.

likefunny

Have a great weekend y’all.

Highly employable.

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You know two things:
-what your actual skills are
-what the agency/client you’re interviewing for is known for

The overlaps of the above two things is the area to speak about.

helpful

Agree with comments here. Depends on the voice of your target may be. Like “speaking many languages.” Then use it as an opportunity to talk about the various accounts you’ve worked on.

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Human.

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Joe Pesci

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Yeah - but Pesci in Goodfellas, Casino, Vinny, or Lethal Weapon? Different Pesci’s, same brand.

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SASSSSY.

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Versatile

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I’d say poetic. I’m good with wordplay, from metaphors to double meanings. This can be adapted to any brand.

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A good writer should definitely be versatile. But answering that question also gives you a chance to talk about your unique strengths. Is it humor? A conversational tone? What should a CD know about your approach to writing that sets you apart?

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assured. confident. conversational. funny. simple, but with an ample amount of depth.

You need to be a chameleon. You write in the brand's voice, not your own.

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Shout out to everyone who’s ever had a white paper to “copyedit” that they just ended up rewriting entirely. I’m there today.

likefunny

If that’s your Art Director, then why is he in my google doc?

likefunny

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