Huh?

Moist your eyes?

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likefunny
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Moisturize

likehelpfulsmart

absolutely did not "get" it until your comment, so cheers

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Because sight

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Somewhere a copywriter is laughing their head off and I salute them

likefunny

They are making this face 😏

“We moistent be so hasty with our critiques,” said the fellow from Bensonhoist.

likefunny

Might as well make the moist of it.

likefunny

MoistURE eyes — there I fixed it.

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I also thought moist was a taboo word. I’m forbidden from using it in my all female house.

smart

It just doesn't work no matter how I write "moist-your eyes" "Moist-YOUR Eyes" etc...

People don't associate moisture with eyes. They associate it with skin and hair.
Eyes are lubricated.

"Your tear film has three layers: fatty oils, aqueous fluid and mucus. This combination usually keeps the surface of your eyes lubricated, smooth, and clear. Problems with any of these layers can cause dry eyes."

The copywriter stretched too far and it failed.

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It would have been so much better if it was “moist ur eyes” I see ad every day and thought it was terrible I only JUST got it now

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Eyes are lubricated — “Lube for your eyes”

😂 — ok I’m gonna go to bed. I’m clearly tired.

Seriously the answer was right in front of them

EYE need lube!

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Additional Posts in Copywriters

Just had to go to thesaurus dot com to look up synonyms for “exciting”. I think I need a vacation….

likefunny

"Use the approved language."

"Why'd you use this language?"

likefunny

There’s an Art Director at my job who helped with a new business pitch and came up with the WORST headline construct without consulting me or any copywriter. (Cont)

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Hope this helps!
Link:https://mailchi.mp/69d207801f23/freelancewritingjobs

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Today is supposed to be our “day off.” I always laugh when I see emails announcing special days off. What’s even funnier are the reminders about “half days.” Hilarious.

likefunny

If that’s your Art Director, then why is he in my google doc?

likefunny

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I'm new-ish to copywriting after working as news reporter and TV host for years. I'd like to start putting together a portfolio of my writing, but I'm not sure what a marketing copywriting "book" should look like. I have emails, blog articles, promotions etc. Any good examples or resources you could share?

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So, you’ve reached the stage of your career where you care more about cashing a fat paycheck than making “creative ads”. You’d rather have the resources and free time to fulfill your creative itch outside of work than try to sell the next big idea to an 28 year old marketing manager with an annual budget of 150k. How do you make the absolute most money as a copywriter while still working a 9-5? Asking for... a... friend?

likefunny

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Feel really terrible at writing sketch comedy. I think this is just something I just cannot do. Anyone with tips? Advice? Anything?

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"I'm not a copywriter so this is gonna be terrible BUT..."

🙃🙃🙃

likefunny

Jumping off a related topic: am I delusional to not care about jr/int/sr level titles? I've been a "copywriter" since the day I started and steadily gained responsibility, autonomy, and money. Happy with career progression, always getting juicier assignments, work directly with ECDs/CCOs... am I missing something crucial? Is my case an anomaly? Or is it okay not to push for a title upgrade?

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Spec Ad: Olympia Beer
Slogan: Powered by Mystic Clearwater
Headline: It’s the Water. What is the Water?

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like

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So, what do you write in?

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When non-ad ppl ask you what do you do? In terms of title; do you tell them “copywriter”? Or immediately assume they dont know and might confuse it with copyright infringement, and just end up telling them that you’re a writer or a creative director, and skip the hassle

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Do you charge your clients for time spent on email communication?

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