I am an Account Executive and work in the programmatic team as part of a wider agency, but I’m not sure this is where I want to be. I want something more collaborative, creative, and less to do with numbers and budgets, and I think this could be Brand Strategy. How might I transition into a role in this area?

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Posting as :
works at
You are currently posting as works at

I’m sure that is probably the case. Also, I’m very early on in my career so I suppose I am a bit green here.

In terms of my experience, I like undertaking research which I did extensively during my degree. I would also find it interested in seeing how this research can inform the overall plan and strategy moving forward.

Currently in my role, I occasionally plan campaigns and where we spend our online video budget. But most of my role seems to centre around finance reconciliation / billing tracking. This is really not very me. I am more interested in a slightly more creative side of things. Not to say I am an editor/photographer/designer, but I find that area more interesting, and to be involved in some way in that area or in a creative strategy way would be far more fulfilling than what I currently do.

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I feel that there are a lot of people who have misunderstandings about brand strategy. Then again, so do most agencies.
Based on your experience, why does bs interest you?

I mean versus other areas in the agency world.

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Hey all! If anyone is looking for a referral, reach out to me and we can see if you’re a good fit

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