Comms and Connections Strategy

I do both brand and comms strategy where I'm at currently. Thinking about committing to comms on my next move. Is it better for me to go in with a portfolio of both or filter and show a comms focus?

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works at

Comms focus. Brand strategists are a dime a dozen; people hiring for comms roles just want to know you can build journey maps, messaging frameworks, and channel strategies.

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Comms is so boring though

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Follow up question, what do you love to see in a portfolio?

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