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Make things YOU think is cool. Dont focus on impressing others but yourself. The rest will follow.
Hard work is typically only appreciated if it comes along with good work. If your bosses don’t like your work, ask for feedback on what you can be doing differently.
But also—maybe your CDs/leadership just don’t have the same taste as you. A bad idea to one person can be a great idea to another. Try to find people in your agency or elsewhere who have the same taste as you and try to work with them.
Brand works rarely wins awards, let alone the day to day. If you’re not getting chances to work on bigger projects, create your own opportunities. Bring the team big ideas for your clients. Come up with a pro bono project around something you’re passionate about. Be vocal about the type of work you want to be involved in.
Some people have to paddle a lot harder to keep up with average. The real question you need to ask yourself is whether this job suits your nature and talents. If you’re working really hard and the output isn’t wowing anyone, could be a sign you’re not as great as you’d like to be. Is it possible to improve? What steps are necessary? Or are you simply not cut out for this type of work?
The other possibility is that you’re good, but your leadership is misguided and political and it’s not really about talent, but relationships and optics. In which case, it’s best to work somewhere else.
But be honest with yourself. And read Ray Dalio.
Visual Storyteller
If the boat in this metaphor is your creative ability, I’d counter it’s as much about the river they throw you in.
If your agency is putting you on the shit account nobody wants it’s hard to do good work especially if you’re not the cd truly steering
This is my whole career in a nutshell and while I think it’s sometimes helpful to point the finger at yourself, the truth is that a lot of other factors will make it seem like you suck even if you don’t. If you’re only getting handed briefs from clients that (for example) have a ton of disclaimers and no risk appetite don’t be surprised when all the work you produce is just meh. If you can’t be occasionally moved to another account to work on cool things / see if you’re the problem then you need to switch agencies.
Ironically, I am impressing lots of folks, and I don't love the work I’m doing. The grass is always greener.
change agencies p
I feel this to my core!!!!