I have 18 projects in my book, but 2 of them are specs. One from ad school and one print campaign from a pitch. Both are very well designed and conceptual. No one has ever called me out on it, maybe because the comps look produced. 🤷‍♂️🙄🤫

uplifting
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Nobody is looking through all of your 18 projects. Prob 3, the max

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Spec is fine? But also with 18 projects nobody's looking at any one too closely. I'd cut it down to 8-10 of your absolute best, quality over quantity.

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Sick brag

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For anyone under CD, I’d rather see 50% spec in a book if it shows me how you think and what you’re capable of.

likesmart

i don’t care if the work is spec, as long as it’s not mostly spec. as a CD, part of what you’re being hired for is your ability to not only guide good ideas, but sell good ideas.

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Keep only the best. 5 probably. 10 at the very most.

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Yaaan…

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CDs don’t need spec work, I don’t think. And 18 is too many. Cull
Down to 8-10

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I’ve paid a lot of attention to the analytics on my portfolio site. Very rarely do any viewers look at more than 6 projects. Put your best up front. But if those spec works are something great you love, it’s ok to store them there.

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