I need a bounce-back ritual. I've been up late for the last few nights obsessing over a deck, imagining it'll change my whole career, and I presented it a few hours ago to get a two‑line email saying they went with another agency. I'm clearly not able to cope with the emotional whiplash of pitching. Help please.

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It’s not that serious. Can’t win ‘em all. Just another day at the office.

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My bounce back ritual after losing a pitch is to give money and food to a homeless person. It keeps me grounded to know that most people have bigger issues to worry about. And then the loss doesn't seem so bad.

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I mean this in the nicest way, set your expectations lower. As someone who gets severely disappointed when their day dreams don’t manifest, try to not think ahead.

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Take every loss as a learning. What could you have done differently? Get feedback from your managers.

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I’ve been laid off twice within one year, both at reputable shops I thought would change my career. All of it was outside of my control. You need to lower the expectations or you’ll ruin yourself. You can control your process, doing great work. Be satisfied or proud of that. Basing your well being and putting pressure on outcomes outside of your control are a recipe for disaster in this business.

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