I recently stepped into more of a leadership role on my accounts. I was thrust into this role all at once, and while I think I'm doing a decent job, I'm self aware enough to realize that I could be better at giving feedback and articulating my thoughts on how something can be better or why a change should be made.

Is this just a skill that comes in time? Or what are your recommendations to get better?

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Definitely something that comes with time! That being said, my biggest advice is to give yourself time for thorough feedback so your team can genuinely learn and grow. For example, if a client deliverable is due Friday, have your team share by Wednesday so you have time to review and they have time to implement your feedback.

I would always wait until the last minute, which meant I was doing more work by fixing it. And then my team wasn’t learning and improving!

It’s SO hard! And I’m definitely not perfect at it and sometimes, client deadlines are completely unavoidable. But I try to do it where I can or plan ahead to anticipate client needs. If I know we’ll have to draft a press release, I’ll have my team get started on it weeks in advance. Same with pitches or media lists where I know we can get ahead of campaigns. it’s hard and a huge learning curve. But you got this!!

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