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Shouldn't the How come after the What? If you don't know What you're doing, you can't really define How you will do it. Or am I looking at this the wrong way?
This is silly - marketing isn’t the final portion, it’s all of this. The why, how, and what are strategic marketing, the “marketing” is the execution- marketing communications, product marketing, the portions that the customer physically feels. The problem many companies experience is what this diagram shows: they think marketing on starts when everything else is finished, so they ignore the identity pieces because they think their product(s) are so good, they will sell themselves.
I don’t know about this