I saw this on X and thought it was worth bringing here to discuss. Most often we are always stuck on the outer level of marketing and we have first established our Why. Big companies like Apple, Disney, Nike etc have all established their Why, so it makes the marketing so much easier. At my company our leadership team has an identity issue, making it hard to do the How, What, and Marketing.

Where does your company excel and where does it struggle?

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Shouldn't the How come after the What? If you don't know What you're doing, you can't really define How you will do it. Or am I looking at this the wrong way?

This is silly - marketing isn’t the final portion, it’s all of this. The why, how, and what are strategic marketing, the “marketing” is the execution- marketing communications, product marketing, the portions that the customer physically feels. The problem many companies experience is what this diagram shows: they think marketing on starts when everything else is finished, so they ignore the identity pieces because they think their product(s) are so good, they will sell themselves.

I don’t know about this

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