I started a fractional head of growth role for a new AI start up and decided to end the contract because the founder has zero product vision. They are basically just recycling ideas for products already in the market with no differentiation and she wants to be at 500k MAU.

How candid would you be about why you’re moving on? I’m a tad reluctant because she has been defensive about the user feedback but as a consultant, I also feel I need to be candid.

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You owe it to her to be straightforward. You've identified a clear problem with the company's direction or lack thereof. You can present that in a way that doesn't feel like you're attacking her or being condescending, but you shouldn't worry about hurting feelings. You were paid to consult, not to coddle.

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You owe her that honesty. What she does with it is up to her and their leadership team.

It may help the conversation to show examples of market leaders for some of those products to demonstrate what it takes to win versus what you’re being asked to work with.

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