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Create a spreadsheet. Go on your own and your friends’ IG’s and TikTok’s and pick influencers that match the brief. Have columns on spreadsheet for: follower count, hyperlink to their account, your reasoning for picking them, their age / demo, and speciality that relates to brief.
Chief
There’s actual databases of influencers and all their metrics. Your agency should pony up for this if they’re gonna be working with influencers a lot.
sounds like a social strategist’s job
All of the above mentioned (research across your own friends/accounts, chat gpt, google lists) and then reiterate to your team that this is just your attempt, but you’re not a social strategist.
Things for them to do in videos? Okay, sure. But most of my clients have entirely separate influencer agency partners we work with for specific account recommendations.
Not only is it unfair to expect young creatives to do this legwork, but it sets up your team and yourself for subpar work. Randomly suggesting influencers without an established strategy and network will most definitely be a waste of money (and I say this because I’ve had to do this too many times)
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Chatgpt
For a quick and dirty search, you can go to TikTok Creator Marketplace and start your search there. I believe Instagram has similar marketplace but has more hoops to jump through to access. But like what others have mentioned, this really shouldn’t be your job. If you have a social media strategist or manager on the team, brief them and get their support.