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Before email, this was the only way to do it. To set the scene, there’s an urban legend that a creative once got a job by sending a package to a CD with a realistic looking prosthetic severed foot inside. It had some kind of card or tag attached that said “now I’ve got my foot in the door, would you look at my portfolio.”
Another creative I know was visiting a city for a couple of days and sent cakes to all the ECDs he wanted to see. They were decorated with the line, “I’m going off in a couple of days.” There was also a card with the rest of the message. He got in-person interviews from that.
Admittedly, both these ideas are just bad puns, but I’m sure you can think of something cooler and more culturally relevant. Your brief to yourself is, think of the most creative way to get a response from a CD. Just don’t break the law or harm any animals.
GenZ has entered the chat
Here’s an idea. I had 2 students reach out to me and just asked if I could them a tour of my agency. Thought it was a great idea of them to ask cause it allowed to meet people.
I worked for this really popular indie agency in North America and a guy tried to deliver his resume to my boss at the time with personalized cupcakes during lunch break.
My boss hated it and pretty much blocked the poor guy on LinkedIn instantly so all I’m sayin is be careful? Haha
Don’t disagree, I also thought the reaction was a bit dramatic :)
I doubt that anyone would bat an eye, post COVID. You should become intimately familiar with the building that houses the agency. You may have success bringing a heavy object with you. Make it a sculpture, or something. Tell a friendly security guard that you need some help moving it up to the office, and if they could scan you into the freight elevator. Also dress fashionably.
So… this???
Nice try, Bill.
Someone sent the CCO a paper mache dinosaur hat in her brand book colors & her book. Everyone except the CCO was intrigued and she never got a call. I think he said something like “I bet she’s rich if she sent all of this.” I think there was a time and place where these stunts were landing gigs but for some reason they’re not anymore.
What a lame attitude from the CCO
Lol even getting to the reception desk is impossible unless you have a key card in my building. And then the receptionist is working for the building, not the agencies. So they wouldn't know where anyone is that you would need to talk to, IF that person was in the office and not WFH that day.
This idea does not work in 2025.