Advice, please!

I work in a small agency which is currently hiring. We almost only have male creative and I’m trying to push for us to hire more females. I’ve shared my opinions but get the answer from my CONT.

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For the record, I’m a proponent of true meritocracy over diversity. The keyword here is true though. The majority of meritocracies serve only to perpetuate systemic biases. For example - in an all male agency, it is likely more difficult for a female of equal merits to advance compared to a male. So in a sense, diversity is a critical ingredient for true meritocracy to happen.

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...from my colleagues that “we should just hire the best talent, wouldn’t it be discrimination to not hire someone because it’s a man?” How do I make a good point about that hiring diverse creatives is absolutely crucial? Even though the female candidate might have less experience?

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I should preface this by saying I’ve never been in your situation. So these haven’t worked for me but I hope my ideas work for you or create other ideas within you for a positive result. Not having any insight into your agency, what is the big pain point from your perspective? Has the agency lost a business pitch they could’ve won if a woman presented or if the creative idea had a woman’s perspective? Are there other problems in the agency that leadership fails to identify because they are of a similar mind? As an Art Director, I don’t know how much experience you have, but maybe this can be a growing opportunity for you where you go to leadership and say you’d like to help screen candidates so you can one day take on a leadership role. Say you better want to understand what in a candidate’s book made leadership choose them. Also help the agency see the value in a woman. Maybe a woman applying has less agency experience, but maybe she has a background in comedy, screen printing, or maybe she volunteered in the Peace Corp for a year. Wishing you the best. 🙏

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