If a Mazda crossover CUV owner were to be characterized as an archetype or persona, what would that archetype be?

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Probably a pragmatic person in their 40s who has good taste in cars but isn’t frivolous with money

likefunnysmart

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Would depend on age and model, imo.

I’d say pragmatist but Mazda actually makes pretty great cars for the money.

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Boujie on a budget.

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Probably a reasonable person who likes to feel like they’re driving luxury without paying the premium and values reliability.

There’s a reason the CX5 has won so many awards. But make no mistake the CX5 is nice relative to a CRV or RAV4

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Flamboyant gay DINK

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NPC convo

Do people actually think there are archetypes for cars? lol. I’ll never understand car culture.

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Close. But I actually have a hand me down Honda odyssey. Not sure the year tho lol

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Spinster dog/cat lady

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No, you’re thinking of Subaru.

An Accenture Analyst

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This topic is too funny. I dont think the people that drive the mentioned vehicle has any type of characterization. I drive one of these myself and I dont feel like I am a certain persona type. I certainly am not a gay dink, but I believe I have great taste and I know what is fun to drive. I have a CX30 premium plus turbo and I have to say it is one of the funnest cars I ever driven and it is reliable as well!

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So Mazda is a client. Got it. Thanks for the intel

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That archetype would be someone who doesn't stereotype people based on their vehicle.

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Smarter than toyota drivers. Would more likely assign to a project as they have more critical thinking ability

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Please elaborate? 😂

College student

Someone who fully believes Starbucks coffee is good. Also, she can not only articulate the difference between Ross and TJ Maxx, but she can hold court on the subtle differences between the different locations in her suburb

That’s the roast-y version, they’re actually pretty cool cars. I’d get one if I could permanently turn off that thing where it switches off half the cylinders

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Reasonable and grounded. Someone who understands what they want and need without caring to demonstrate status.

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