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What's your commute time to work?
Anyone has joining on 10th october?
Saturday’s for chillinnn ❤️

Additional Posts in Strategy & Planning
Thoughts on VCCP London for strategy?
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I’ve worked in both environments and would recommend architecture and naming as two of the most concrete, “learnable” and distinct skills to have in your belt. Aaker’s approach to architecture is highly respected (link below.) And I’d see what books naming shops like Lexicon recommend on that front. Messaging and workshop orchestration have been much easier to learn on the job in my experience
https://www.amazon.com/Brand-Portfolio-Strategy-Relevance-Differentiation/dp/0743249380
Of course! A Hundred Monkeys (naming agency) founder also wrote “Don’t Call It That” which I thought was really good - less formulaic but really smart
Mark Ritson’s Mini MBA
doing rigorous strategy. a lot of branding shops / consultancies look down on advertising strategy bc it's considered to be flimsy & not done "correctly".
good luck pookie <3