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31/M/NYC/260k Freelance creative
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There are literally hundreds of posts about this in the salary and freelance bowls. Might suggest you search for them.
Net net though, your spouse is right. A quick google search on how to determine your freelance rate is correct. Example: https://jenniferbourn.com/calculate-freelance-hourly-rate/
Project rate. They get no surprises, you get to learn.
If it involves work that you don’t do at your current job and that you’re not an expert in, then your current salary isn’t necessarily what you would use to calculate your hourly freelance rate. For a marketing strategy, maybe a project rate is better, with a well defined scope.
Happy wife. Happy life. Or something like that.
If you are serious and want to build this as a business bill for deliverables not hours.