I’m losing my mind over the current trend of micro-copy optimization. I spent a week designing a seamless user onboarding flow, but the executive team spent three hours debating whether a button should say Get Started or Let's Go. How do you steer the conversation back to macro-level product strategy when leadership is obsessed with minor cosmetic details?

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Unless you see the data behind the two, you don’t really know if it’s minor or not.

I’d recommend reminding them we can just test both and choose the one that converts more.

i would avoid trying to make their concerns feel little. i have to constantly remind my team why i care about the things i care about. they just don’t see the high level

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Evidence. You design the flow and test it with real people and then show the execs the results. You remind them that no matter what opinions they or you may have, what matters is what works for people, and testing shows that. So it’s better that they set the general direction and goals while you leverage your experience and knowledge of best practices to design a flow that will help users succeed and help the execs meet their goals. Good luck! ✌🏻

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Push for A/B testing of each option for a lengthy trial. This will allow you to prove one vs the other. Also drive up costs which you can later present removing the test to save money, so you can claim process improvements at a yearly review

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