I'm meeting the CEO of a small firm for interview next week. What are some genuine questions I can ask and stand out from the crowd?Thank you! Very nervous but looking forward to it.

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What sets your firm apart from larger companies? Why would a potential client choose you over a brand name? How do you get business (rfp, repeat work, etc...)? Is the firm tied down to a few clients/industries or is it spread across various clients /industries (I was at a company which consulted in the real estate market and 2008 was not good for them - they've diversified to more industries now)?

smartlike

Thank you very much.

Hm. Crowdsourcing to stand out from the crowd? The irony is clearly lost on you

funny

You should have a perspective, if asked back any of your questions. Try to weave in relevant recent industry articles, but only from reputable sources.

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