I’m studying digital marketing at the British Academy and I’m currently working on an assignment which is to write a blog on inbound marketing methods of 2 or 3 organisations. I’ll look at their strengths and weaknesses of the inbound marketing methods used at each organisation’s website . Also based on my research I’ll be embarking on, I’ll create an inbound marketing checklist to audit each organisation’s methods. I’ll be looking out for blogs, CTA’s, SEO fundamentals implemented, etc.

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The Organisations I chose for this blog are Apple, Nike and Berkshire Hathaway Home Services.

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