I'm working with a startup to develop their brand and marketing plan. They are an organic fruit juice brand, with no sugar added or artificial colors, and all that. The problem is some of their ideas for the brand seem fairly childish is the word that comes to mind. They want neon...neon colors for their brand, their slogan is ridiculous, and for all of their healthy, environmental claims they want to promote, they have chosen a plastic bottle over a glass one. I don't want my name

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No one is going to know or care that you’re associated with this company. Take that juicy money and run.

likefunny

Good for your klout, your future LinkedIn post « I was responsible for this terrible branding -10 mistakes to avoid» is gonna be viral.
Take the money, hide your name.

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I do not want my name attached to this product the way it is. Because I know this branding is going to get ripped apart. Should I keep trying to get my points across and trying to push the owners to make some serious changes or should I cut bait and leave this project to try to keep my name and reputation intact?

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