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Saturday night live is getting good again.
Rising Star
What do y'all know about Konrad NY?
What’s the WLB at Droga like?
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One of my former CCOs said she was one of the best creatives he ever worked with.
Yep, will +1 that. She’s awesome and also a lovely person to her teams. Droga is lucky to have her.
Rising Star
I’m sorry I know this is out of pocket but she is fine as hell
Rising Star
That’s the follow up career — real estate realtor
It’s not a surprise to see some folks scratching their heads at the value of experience design, probably minimizing it some silly wireframes or something and not seeing the value of helping to design total end to end journeys (in store, online, and anywhere there’s a consumer touch point) where real brand storytelling gets to happen. Same teams bitching we don’t get to build cool stuff are the same ones dumping the entire budget on talent, locations and VFX for their :60 “films” that get cut down to 0:06 and :15s, with some social afterthought or a contest shoehorned in after the fact.
Thoughtful experience design and consumer journeys build retention and drive sales, not just fun campaign work.
that part 💯
To be fair the experience side of things is a HUGE slice of advertising and dedicating someone to helping your agency grow and refine that piece of business isn’t that bad of an idea.
There are entire agencies dedicated solely to experience
“Chief creative experience officer” is what the guy who sells me LSD lists as his occupation for tax purposes.
Rising Star
Banger comment
OP, your post reads like frustration over the fact that we no longer only make :30s or web films. If you work in production, you know better than most that the industry is evolving at an incredible pace… New roles and modernized skill sets are inevitable and honestly, necessary. My advice is to lean in.
That’s just Accenture being Accenture. They wanted her talent and so much that they do is big complex systems and less traditional advertising. You honestly think they would displace Nick Law? The business model might evolve but I don’t think ad agencies are going anywhere. I’ve been on both sides, 25+ yoe. Brands and tech companies are too complicated internally (in general) to create the space and permission for a multitude of great ideas to germinate and thrive.
Ok 🥺
Experiential is consistently growing. Broadcast is steadily dying. I wish it wasn’t, but it’s true. Her hire is completely legit.
She’s very nice and a good creative. Let’s be happy people like that move up.
He declared from his amorphous “Omnicom Production” account.
Let’s keep making up more senior titles and laying off the people who actually do the work
This was not an intentional dig at this person, I’ve never worked with her. More a deliberate dig on current agency culture and holding companies.
I’m just a little bitter because I won a new business this year and instead of a good raise or promotion they said they didn’t have the budget, but then announced a new c-suite position, as well as a bunch of CDs getting promoted higher up.
Experiential work has been growing ever since we got out of lockdown. Wtf are you talking about
I don’t see the issue. What exactly do you think is the problem here?
Relax. “Experience” is just a fancy word for “the client’s iPhone app.”
She’s fire as hell. One of the best.
I mean…why wouldn’t you invent specialisms so you can convince clients you’re adapting to market while giving you an excuse to charge them for those specialists time?
Some people here are conflating “experience” with “experiential.”
Experiential marketing is stuff like activations, immersive demonstrations, branded pranks, stunts, etc.
“Experience” is what used to be called UX (“user experience”) which lives right on the line between marketing and the actual usage of the product or service. I.e., the *experience* of using it.
One example off the top of my head of why experience design is important is Nikon. Great cameras that used to be neck-and-neck with Canon or arguably superior, but their **experience design** on their products is so much worse than Canon, like massively worse. No amount of advertising can fix that.
yeah good point experience design (XD) is its own craft focusing on digital products included marketing websites. think interactions, UX flows, UX copy, conversion metrics or any sort of KPIs that can be tracked. Not only do you need gestalt principles that art and creative directors rely on daily - it also requires UX laws, LIFT principles, etc. Creative do competitive audits, where XD folks also add heuristic evaluations. It's basically creative with a whole new level of things to consider. The problem right now is there is a a wall between creative folks and XD just as there is a wall between XD and dev. its slowly breaking down as demand ramps up and lots of writers and graphic designer can't copy. Whats the best teams to Crete the best experiences for brands? def not that way the holding companies do it. but it will get better,
Well, at least ageism is over!
You’re judging a job title you clearly do not understand and dismissing a force in our industry who many of us would be lucky to work with. Impactful end to end experiential design (not UX experience) for brands is exactly what we need. If this year has taught us anything it is that innovation is imperative. Sticking to the status quo…now that’s what will become irrelevant.
It's almost like the world is moving to digital. hmmm. who saw this coming. stone > paper> digital products.