Interviewed for a new role in LA, for a senior AD. I currently make 90k, asked for 110-120, but would take 100. Is that unreasonable?

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Posting as :
works at
You are currently posting as works at

Also, in the future, don’t ask for a range. Just give them a number. The range makes it feel like even you aren’t sure how you value yourself

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I think this is right on the nose but I’m in NYC. Can’t speak for LA though but I can’t imagine it’s that far off?

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Nope. I make just north of that range in LA. Depends on the agency, your experience, and the candidates you are competing against.

Your range sounds reasonable. But pressure check against the agency’s budget for the role. If you need the job or the work/agency will enhance your portfolio it may be worth adjusting to ensure the job.

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That sounds right

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Yeah...I’m making 95k and the consensus is that I did not do my research before accepting that offer.

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If you want to be flexible ask for an extra week of vacation for each 10k less than the 120k you want

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As a Sr. CW in LA I made $145k, then took another Sr. Role for $170k

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HR asked me if the number was flexible. Can't tell if they were trying to hard ball me, or if it's a genuine deal breaker

120 is right for a senior in LA. 100 would be low end

Phew. Okay feeling better about this. Thanks all!

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