Interviewed with a CMO. Asked what channel they though was most underutilized in the organization. They said "digital".

How many CMOs like that are out there? How is it even possible to say you're underutilizing "digital" in 2022 and think it's one channel...

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Posting as :
works at
You are currently posting as works at

Don’t know the firm or industry but there are still firms heavily invested in mass media plus affiliate. The answer likely means we are behind in our digital channels

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