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As for how lucrative sales really is, it can be very rewarding but it often depends on the industry and your role. Tech sales, like your cousin’s job, tends to pay well because of the high value of the products and services they sell. Other fields might not have the same earning potential unless you climb the ladder or work on commission-heavy deals. So yes, there are definitely specific areas where sales pays big, but it takes time, skill, and sometimes a bit of luck to get there.
It can be VERY lucrative. My brother was in sales and he was really good at it and making tons of money. I honestly think it depends on the product you are selling and the price point.
The skill is being a networking pro if you don't have any major technical background.