Is it worth the time and energy to build a social media presence/following? Will it actually land me more clients, or help me build credibility with prospective employers (or hurt my credibility?) I love the idea of working on passion projects in my free time and sharing it online, but I don't know if I should put even more discipline into it in order to gain traction.

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Posting as :
works at
You are currently posting as works at

It's going to depend on what you're doing it for. Are you doing it to showcase your talent, to bring people along on your journey as you build and grow in your craft? Then yes, I believe it will help you get clients in the long run. As long as you are authentic with what you are showing. (You can even be personal but not private.) let people see the ups and downs, the victories in the hardships. Are you doing it to appear as a "guru" and always going to have a CTA in your content? It can work. However I do believe in Chris Do's approach to the Generosity Economy. In today's world with AI taking over so much of what we do, I think authenticity is what's going to break through the noise and be more beneficial to creators. #mytwocents

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This ^ 👏🏼 Especially about authenticity and ai. There is so much AI generated content out there these days and for the untrained eye sometimes it's hard to tell what's what. But showing your process and building a connection with your fans by doing so can be invaluable. All just depends on your overall goals.

I have 0 social media accounts as a freelancer. I still was able to make +$300-800k consistently. No business posting.

My recommendation: if you want to be stuck on your phone / social media.. do it. I don’t do it because I would subservient to social media for my business / clients.

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