Is Quota Attainment Becoming Less Achievable… or Are Expectations Just Higher?

It feels like more companies are setting stretch quotas as the baseline.

Do you think the problem is unrealistic targets — or a shift in market conditions?

(I can’t really confirm broader trends, so any insights would be helpful.)

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I think sometimes there's an odd response to conditions that brings about goals that just aren't logical. If things slow down, someone in management may get the idea that people are failing and they need to be motivated. So targets get raised. And as you can't motivate people to do what's not possible, it creates a feedback loop that simply can't be resolved.

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yes! this has been my experience, too!

Both in my opinion. Not only are the targets further from reality, but they are harder to hit because of so much uncertainty in the market. Lose-lose for everyone.

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