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Hi male here , any one interested msg me
Do recruiters ever reply to any of these threads
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Favourite Super Bowl spot?
Still waiting for the Heinz soup response
Welp, see yeah later KFC!
How's it like at Anomaly?
Any new shops in Canada doing good work?
Most sweatshop agencies?
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Pro
I’m not a Rethink fan, but this is probably one of my favourite things they’ve ever done
Pro
U up is my favorite. Yes.
I think it’s funny to slide into DMs and ask if you’re up to then offer a mattress. But it’s so small and although I find it funny and smart it definitely doesn’t seem like it should be competing at this level. Rethink are masters at making small things feel impactful and important. Any other agency and this is a linked in post at most.
Enthusiast
2 golds and a yellow pencil, honestly I'm absolutely shocked ... This is average work...
@Creative Director 1 - Bobblehead ashes 🚬
Can someone in media confirm if it’s even possible to message people directly as a brand without them initiating a combo first? Last I heard, this isn’t actually possible.
It's eCRM. They contacted consumers who've already opted into Ikea comms is my understanding.
They sent 3.6 million dms?! That’s like 10% of the Canadian population..
There are far more impressive and smarter work than “u up?” that got shortlisted.
Since when was there an award for good case study videos?
Although it's a low level idea, it's still smart. Is it the best idea this year? No. But damn can they craft a case study
If you don’t like it take it up with the Cannes jurors, not Rethink. You just sound bitter.
“U Up?” is the kind of work that any agency who creates it would suffer from imposter-syndrome when it wins awards.
It's fun. It's simple. It gets the job done.
As others have said, this is considered average work.