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It seems that a number of those who’ve commented have never worked for a client… because 95% of the time, the answer is: “the client.”
A lot of times it comes down to who approves the scripts a.k.a. the client.
I don’t want to be that guy, but given that marketing jobs are primarily located in city centers, six figures is just kind of average for the field after a certain level. I hit that mark in my late 20s.
The reason I bring this up is that, inevitably, you get some pretty questionable talent in that salary range, but it’s just the market rate. If you’re in NYC and a manager, the rate is typically around $135-150k, not even considering senior manager or director roles—and we’ve all worked under questionably skilled directors.
@manager the testing choose
https://www.reddit.com/r/CommercialsIHate/
Ayyy thank you xD
Advertising in the US is abysmal at the moment, it's really quite shocking. Huge, legacy brands launching major, new campaigns and then mess it up by creating such rubbish like that AT&T 'Connecting is good' or whatever it was. And Gatorade being so out of ideas they just relaunched a campaign they did 30 years ago, but made it worse and almost indistinguishable from all their other trash campaigns along the way. There's so little to be proud of in this industry these days. Thank goodness for the insurance companies and Dr Rick, although even that's starting to get a little stale. But what do you expect when so many clients live in constant fear of getting fired because they didn't meet their target this month? Just play it safe and blame the concept testing if it stinks.
Although the clients aren't the only ones to blame. Even some of the plain nonsense out there now could be infinitely better if we paid a little more attention to craft and trying different ways to say the same thing. But that's also what you get when you try to save salary by laying off experienced creatives and getting juniors to do their work instead.
As an in-house marketing lead, there are times when I have strategies that could significantly restructure our approach and *potentially* drive revenue in a healthier, more sustainable way. However, I often have to bite the bullet and stick with the status quo because the pressure to meet monthly revenue goals is so intense that taking any risks is off the table.
Marketing has become so closely tied to driving immediate revenue that it’s challenging to do anything truly innovative or out of the box.
Clients are afraid of losing their jobs. That’s the entire answer
Anyone doing food ads - the aren’t succulent, really aren’t moist and the way the direct people to eat is nauseating…
FCB Chicago. They used to be good 3 or 4 years ago, but they let the ECD go.
I just assumed those real housewives Clorox ads were done by the Bravo production team direct, with no agency involvement
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