What's the hype around 72andSunny? Is it the work/life balance? If it's the work, can you link or cite a piece or campaign that you admire?

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The weather.

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Never believe the hype, especially when we're in the hype business...

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I actually freelanced with them in their LA office last year for a couple of months and absolutely loved the team from account to creative, up and down the ranks. Super smart but non-ego people. I was sad to go. As for work life balance there was zero- I worked min.13 hour days every day and flew out to the client once a week. But they're pretty good about not having weekend work. There are no client creative presentations on Mondays (clients are well aware). And management encourages directors to leave early on summer Friday's so the rest of the team follows suit. Oh and they buy you lunch every day if there's a meeting during lunch hour. And dogs everywhere. It's the little things.

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In summary, it is clearly not the work.

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Havas 1, Clever as you think this much recycled gif is, that's the point, isn't it? I've looked at the agency's work, and overall, it is pretty abysmal. The Carl's Junior stuff went for cheap "irony," and came out simply cheap. Their work on Adidas is a fucking abomination (they're shit on by Wieden with Nike, Droga with Under Armour, and even their own Originals brand with Johannes Leonardo). In the video game space, McCann annihilates them.

From what I've been exposed to, they don't deserve nearly the amount of praise they get... but then, I do see most everyone talking about the work/life balance they seem to afford people. I can only assume that's all there is to it.

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Also. They're well known for being smart and talented without ego and bullshit. That's my impression anyways.

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http://bfy.tw/C4mO

http://bfy.tw/C4mO

argh! sorry for the repeat posts! This app is still a little buggy at times

72andsundays ..

I love their recent stuff with Samsung VR. I think it's smart and inspiring

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