Is there an agency without strategists? If so where do I apply?

likefunny
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Great Strategists are like pro level trainers - they point out weaknesses and strengths and build briefs that make the creative flow easily.

Too many Strategists however are like b-level film critics - they talk too much, can't evaluate anything until they see it, and not-so-subtly try to influence the creative themselves.

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And the strategists in the second category are ones who provide a lukewarm brief to begin with.

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You have trouble staying on brief and you're tired of strategists calling you on it?

likesmartfunny

No I have trouble seeing 6 weeks wasted on strategy to then get a vague interchangeable brief without any insight and having to solve the creative in 2 weeks.

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I’ve worked at both, trust me you don’t want your account team being in charge of strategy

likesmartfunny

Feel like being both the SCW and the strategist on your accounts? Tends to be what happens when there are no strategist

🙋🏻‍♂️ Ex-CW who decided to lean into that exact scenario for some career longevity.

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There’s nothing worse than working in an agency without strategy trust me

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Genuinely curious: why?

@DGB1 just sick and tired of strategists reviewing my work and say “Hmm… It doesn’t feel like it’s on strategy. Keep pushing”

Strategists shouldn’t say “keep pushing,” they should say “we have some other stuff we came across when doing research for the brief, can i put something specific together on [topic you touched on] to help?”

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