Is there anything new in the way that you are working in your agency considering the speed at which things are changing with AI? Just realized there is more AI-generated content than filmed content on my IG feed.. the shift is REAL!

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For now. I have hope (a desperate, small amount of hope) that consumers are going to reject AI content. There is already a very negative feeling towards it. Gen pop craves authenticity which is exactly the 180 opposite of what AI is.

likeuplifting

Particularly true for younger audiences (gen z and alpha). Gives me hope for the youths! They’re also super into “retro” stuff like that 90s

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It's crazy how much the speed and volume of content creation have skyrocketed. For now we’re blending our creativity with AI tools for ideation, drafting, and personalization. It’s exciting, and I guess staying adaptable and critical about what AI can and can’t do for authentic storytelling is truly important to stay afloat in the current age..

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Curious which tools you're using for personalisation, if you don't mind sharing?

I really think consumers are going to revolt against anything remotely resembling AI - even just overly stylized work - and gravitate towards radical realism as an aesthetic. AI produced content has already become “cringe” and deemed low-IQ, this just hasn’t clicked for older generations and AI bros yet.

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If I hear one more thing about AI….

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likefunnyupliftingsmart

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