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There’s obviously a huge handful of people in the industry that are all in on AI so there’s this weird disconnect between them wanting to use it and the general population who has been HATING everything produced by AI.
The case could be made that it’s actually damaging to your brand to use AI in ads for a multitude of reasons - aside from all the actual human/environmental costs, if a brand is being cheap and using AI for their advertising where all are they being cheap with their actual product and can I trust what they’re actually selling?
A “bubble” means something’s currently overvalued, and if a bubble bursts it just means that valuation will decrease in the near term, not that the thing that’s currently being overvalued will go away or cease to be used. It’s a bit like someone saying the Internet would go away during the dot com bubble.
AI is transformative technology with so many potential applications, which we’re only seeing the beginning of. It marks a true inflection point, and the genie is out of the bottle. I hate it too for many reasons — one being that I don’t think anyone’s thinking about what the overall move is for people to afford a living after a large swath of jobs disappear — but AI isn’t going anywhere.
AI is nothing like the Metaverse AR bubble. Sorry to say. That was all hype, all investment, all puff. It was not a better situation than the internet. Not better than our phones and laptops. Giant stupid goggles that you have to wear all day long, would never be adopted, and I’m skeptical that even if it got down to a wire thin frame of glasses of your choice, that it would even be adopted then, because I don’t believe people will ever want to interface with technology like Tom Cruise in Minority Report. Looks neat for a movie, and it’s neat to visualize computing in 3D space before you, but people would rather speak with technology, and use little gestures with their thumbs on a screen. This is not something I’m just saying, this is basic ergonomics. I make how exhausting it would be to do the minority report dance all day long, swing your arms wildly through the air. Not to mention that they were saying, AR real estate was going fast, you better get the best spot! What friken garbage. The whole point of the internet is to avoid lines, avoid traveling—it’s about accessing information quickly and easily.
AI is different. It’s already being used in millions of ways. It doesn’t need to be hyped, it’s already caught on. Already being implemented. AR never was. AI is already everywhere.
To the OP’s point, I hope that some of that desire for some of the craziest manifestations, like full commercials being made in AI, full agencies with no creatives—just AI, full 360 executions of campaigns being made entirely by AI (different from utilizing AI programs like Creatopy to speed up the process)… I hope this is the sh*t that bursts, and goes away. But we shall see.
It’s going to balloon into one of the next big social issues. I fear agency leaders are being reckless with their race to wow clients with consumer facing AI, when the backlash to our clients’ brands could be severe as discontent grows.
That said, I’m doing everything I can to try and become an advanced AI user in an attempt to survive the purge.
Let’s hope 🤞🤞
I wish AI never existed (especially for creative output), but I’m not optimistic at all. It’s developing quickly, and even as a regular user, I can see progression month over month. These changes are not that straightforward, but things are changing. Read about AGI, super intelligence and such.
Curious. what makes u say that?
Agree!!
Here’s some perspective: https://hbr.org/2025/08/beware-the-ai-experimentation-trap