It’s hard to see, but this Italian toothpaste brand has a flavor called “smokers whitening mint”. I’m not sure I’ve ever seen something branded toward smokers besides nicotine gum, but it seems popular in Europe!

Is there a market for this in the US? What about coffee whitening flavors?

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I personally need the coffee one lol

US ex-smoker here. Representation matters, to put it so simply. Problems with stigmas are still problems products can choose to solve, but I think the issue in the US would be with legal, or just a general timidity to be so brazen about associating with smokers as a health product. The overlap of smokers and tooth-brushers, I imagine, is pretty big worldwide.

Haha great point when you put it that way. Seems like an overlooked opportunity here then 🤔

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