I've always been curious. How many of you are pure insights or transitioned into strategy or another role? And why did you move?

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Great question! Like most things, the pendulum swings back & forth. When I started in strategy we were expected to do the research to develop the insights & build the strategy, then changed into outsourcing insights and focusing just on strategy. Now, it feels like vendors who focus solely on insights are dying out. The vendors of insights & Strategy are a differentiator. I don't believe "pure insight" has any value right now. Everything is focused on clear insights that drive specific strategic decision/actions.

I started in strategy, moved to a research vendor, and my job is building strategic action plans based on insights.

My POV!

likesmart

What do you mean by “pure insights?” Do you mean research?

I started in account, moved into strategy, have a varied skill set

Interesting. I guess the places I've been in (agencies) - there's usually a separate research/insights team and a strat department so typically, insights folks are responsible for conducting research for needs e.g. product, strat, performance, user testing, etc. and the focus is on research design and producing insights but they hand off strategy. I'm not really trying to get at anything - just curious..

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