I've got a tough fill this quarter. Clients are demanding hybrid talent in advertising, and it's not as easy for me as it seems to them. Other recruiters on the bowl, how are you screening for both creative and analytical skills in interviews?

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First, understand what the client is after. Do they want enough analytical skills to understand KPI’s and basic data to then do the creative work? Or a unicorn of master proficiency in both? Once you know that, start shaping the questions.

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