Related Posts
What is your go to place to read news?
Additional Posts in Advertising
That Ram Ad??? 🙄
Are there any solid recruiters in SF?
What about Italy? Anyone working there?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
Yeah, it’s not you. As someone that’s been out there looking a few times over the course of my career, I can honestly say that things have never felt this quiet. I think the triple whammy of AI, tariffs and various consolidations are making for a real Neopolitan sh*t swirl right now.
Extra fudge.
Welcome to the club, OP. Get in line.
Right now brands are risk averse and prioritizing lower funnel advertising. You might want to try positioning yourself with that in mind. Consideration and acquisition media / messaging are the big focus right now. If you come off as inexperienced in these areas, or like you might be unhappy doing that kind of work because you are used to more exciting things, that could very well be hurting your prospects. Could be good to have an alternative resume and portfolio.
I’ve been saying it for a decade: clients don’t care about circle jerk ad industry awards — they care about business results. Be able to speak to the impact of the campaigns you’ve worked on. Marketing and business metrics, ideally. Lions don’t move units.
SD1 I think I understand it very well, as before I was a creative I worked in media where 90% of the clients budget goes (and if they put their money there, it means they care about it more). We sold clicks and impressions and conversions and views... and it is what they care about because they can pass it on internally as proof of their success. Oh, and we illegally faked those numbers on a daily basis because there is no way we could reach what we sold. As a junior, I was told it was common practice.
I haven't but apart from that, same.
The other day I saw an Emmy award winning creative in New York with their Open to Work badge on LinkedIn. Never in my life would I have imagined that.
Awards used to be a good barometer for talent but it seems like more and more places care less. Since they don't care to do that level of work anyways these days.
Also keep in mind, in my experience (not always but mostly) the more awards someone has usually means they're difficult to work with, and they're expensive. Especially with tight budgets right now, hard to justify a $1600/day rate for making some banner ads.
You’re misinformed. She didn’t do an interview with the Chief Creative Officer.
She doesn’t even work at the agency where she supposedly “made” the work that got her ranked.
Maybe her current agency “backs” her, but only because she’s a PR pawn for them. They know what she’s doing.
If you go back to when there was one gold, one silver, one bronze in each of the 10 categories? That’s when things like lions and pencils mattered and would save your job.
Award stopped mattering with the proliferation of them. There are now something like 40 lions each with a dozen golds, two dozen silvers, three dozen bronze. People can win multiple Grand Prix. There is only supposed to be one of those by definition! The jurors are often people who never won that same award. The award shows get millions for each new category and the agencies play along. But winning anything has no value anymore.
We are in the great cheapening. People don’t want your experience for your price.
Rising Star
Get an MBA.
Problem with the award shows now is that they give out so many awards that everyone has awards. They are no longer a barometer of talent.