Just had a recruiter reach out with a creative director position at a WPP agency that I like, but it’s for a global tobacco account. Do accounts like this pay more, especially if they’re having difficulty filling this spot? What could you reasonably ask for? Or, does this recruiter keep looking till someone finally bites for the banded salary rate? Thanks.

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Ask for a crazy high number and find out

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I had a similar experience a couple years ago and I found they don’t actually pay much more, so if you’re not into it, it’s not really worth it. But as cd1 said, doesn’t hurt to reach for the stars and find out!

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I'm with CD1. I'd throw a crazy number out and see if they take the bait. If not, you're no worse off.

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But in turn do let us know the range!

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I asked for 250-265 base and they didn’t flinch FYI

helpful

Yes tobacco pays way more because most people won’t do it. CDs on PM used to make around 200k. But you have to embrace it. Don’t have to be a smoker but you must be for smokers rights. Interesting part is most of the work is global and the production budgets are crazy fat. $2million for print shoots is nothing. Also all the work you do is basically unusable in your book since most people will turn their noses up at it for moral reasons.

That’s not any higher than what CDs make working on anything else

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If you don’t take it can you send it my way.

Went to final round and didn’t get an offer. Was considering it.

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